SEE Campaign Seeks to Brand, Market Structural Engineering Profession

NCSEA wants to raise awareness of the structural engineering profession’s vital contribution to society. That's why we launched a brand and marketing initiative with Agency McKenna. The campaign’s tagline, “We SEE Above and Beyond,” describes the valuable ways structural engineers contribute to the design and construction of built structures and resilient communities. Structural Engineering Excellence (SEE) serves as a guiding principle for the profession.

NCSEA Past-President Ed Quesenberry, P.E., S.E. shares, “This campaign is about telling the structural engineering story, from celebrating our role in the Architecture, Engineering, and Construction (AEC) industry to building awareness of the many ways our profession advances and supports the safety and resilience in the built environment. Through telling our story, we hope to build connections with people outside our profession so that we can work together to solve the problems of tomorrow. While the initial campaign will target the AEC industry, future goals of the campaign include outreach and awareness building with consumers, higher education, and grades 5-12 so the public and students can better understand what structural engineers do and how our work is woven into their lives."

The brand and marketing initiative began its outreach in social media in October 2021 with a goal to expand to multiple communication platforms the years to come. A recently launched website provides easy access to the campaign messages and key resources.